On Wednesday 27th February 2013, Nigerian Breweries, makers of Star Lager Beer, popularly referred to as ‘the people’s beer’ or ‘Shine shine bobo’ launched a first-of-its-kind mobile application called Star Music.
The formal launch, which took place at
the Civic Center, Victoria Island Lagos drew the crème of the
entertainment industry as they turned out to witness the arrival of Star Music.
The ‘digital’ event also provided guests
a first hand view of the new mobile service through a facility
demonstration of the application.
Nigerian Breweries’ Marketing Director, Walter Drenth,
noted that Star Music is a culmination of years of careful planning and
research as the company sought out ways to continually engage its
consumers. “At Star,
we’ve always believed that our consumers are truly at the core of our
business. We are very excited by the introduction of our new mobile
application and see it as one of the many ways we have chosen to
positively engage music consumers in Nigeria.”
“Star Music is a two-way interactive
App that will completely change the way consumers experience music from
now on. We’re partnering with some of the biggest names in
entertainment MTV BASE and Nigerian Entertainment Today
– so users can watch videos, stream and download their favourite songs,
create their own playlists, enjoy breaking news on their favourite
stars while interacting and sharing the fun with each other. Of course
there’ll be so much more to offer as well so consumers can always look
forward to each new day with Star Music.” he added.
Star Music is available on several mobile operating systems, including Android, Java, Blackberry, iPhone, iPAD and Google Play; as well as on a dedicated mobisite.
Check out some photos from the launch:
******
No comments:
Post a Comment